Greece Aims For Healthy Medical Tourism Growth

Greece Aims For Healthy Medical Tourism GrowthSelamat datang di Website infoseputarkita Artikel dibawah ini kami ambil dari berbagai sumber yang bertujuan untuk memberi informasi terbaru dan terpopuler di sekitar kita

With the advent of globalisation and the emergence of the culture of consumerism, there is increasing tendency among people to travel in search of better quality and affordable healthcare options. Besides providing better treatment options to patients, it is also gaining strategic importance given its ability to create employment, encourage cultural exchanges, improve positioning of the country by projecting its ‘soft power’ and earn foreign exchange for respective countries.

Medical tourism has evolved rapidly in the last two decades. Preferred destinations for Medical Value Travel (MVT) has moved away from the developed markets of US and Western Europe to developing markets especially in Asia. Rise of Asian economies and emergence of concept of MVT as a growth opportunity saw several Asian countries establishing themselves as new hubs for MVT. In addition, increase in geriatric population in developed economies and rising cost of healthcare has further aided the trend. And India is no exception to this.

Medical Value Travel in Indian Scenario

If we talk about the rising economies of Asia, India has emerged as one of the fastest growing economies offering services from diverse spectrum, and healthcare is one of them. As healthcare turns costlier in developed countries, India’s medical value travel market is expected to more than double in size from USD 3 billion at present to around USD 8 billion by 2020 according to a recent report.

Indian healthcare industry also competes with the best in the world in terms of, infrastructure, technology, specialist doctors and nurses. The country has the finest and one of the largest pools of doctors and paramedics in South Asia, with many of them being of global repute. India’s expertise in highly specialized areas of organ transplants, cardiology, oncology, etc. has made India an emerging hotspot for medical value travel.

India has an unmatched heritage represented by its ancient and age-old traditional treatment methods, such as Ayurveda, Yoga, Unani, Siddha and Homoeopathy (AYUSH), which have time and again proved its efficacy for the patients and are now widely accepted as alternative treatment procedures across the country. In recent times, more and more patients are coming to India to benefit from the time tested and health-restorative AYUSH treatments in combination.

Realizing the amazing potential that this market offers, it is now one of the priority areas of facilitation for the Government. The Government has lately taken concrete steps to make India stand out in the area of medical value travel. Government’s vision and intention, to promote and develop India can be gauged by the fact that four ministries (Ministry of Health and Family Welfare, Ministry of Tourism, Ministry of Commerce and Ministry of AYUSH), along with SEPC and NABH, are involved in promoting India, globally, as the preferred destination for medical tourism. Government has also set up a ‘National Medical & Wellness Tourism Promotion Board’ to look into the various issues such as Regulatory; Accreditation and Marketing to give highest assurance to travelers.

With the support of the Government, industry has recently taken several initiatives for marketing and promoting Indian healthcare industry in the key markets. These include promoting India as a Medical and Health Tourism Destination at international platforms such as World Travel Mart London, ITB Berlin, ATM, etc. Yoga/Ayurveda/Wellness is also finding prominent place in the print, electronic, internet and outdoor media under the Ministry of Tourism’s ‘Incredible India Campaign’.

A special and dedicated website has been created by the Government, to present India as the preferred healthcare destination. Apart from this, the SEPC website also has a detailed listing of accredited hospitals and healthcare providers and comparative costing for various medical procedures & other allied facilities to give enough comfort to travelers.

Other initiatives include more liberalized visa regime, empanelled medical facilitators and more coordinated end to end facilities in various states & cities for the ease of medical value travelers. India has a long way to go in this arena to serve global citizens through a combination of modern & traditional system of medicine. India is traditionally known for Cardiac and Orthopaedic treatments. But, of late, India is gaining traction in Oncology and Transplants and other high end treatments as well.

Government of India policy think-tank NITI Aayog (National Institution for Transforming India), has identified MVT as one of the major growth drivers and a major source of Forex earning and is currently working out a roadmap to ensure significant growth by 2020.

With technology as the backbone, we want to minimize all the challenges faced by medical travellers’ right from availing second opinion to cost & quality analysis of Indian hospitals to forex & visa documentation to travel, stay, food to hospital admission & discharge and finally post operation recovery assistance in his home country.

Our mission is to help medical travellers (international & domestic patients) to make an informed decision, find the right healthcare solution and to provide them seamless experience through their patient journey. We are investing in technology and processes to provide consistent support to prospective patients both before they are on board and after they have been discharged. It aims to build a long term engagement with them leveraging technology.

Over the last decade, India has grown to become a sought after destination for medical value travel because it have proven superior over a range of factors that determines the overall quality of care. Imagine, a complex surgical procedure being done in a world class global hospital by acclaimed medical specialists at a fifth to tenth of what it normally takes – that’s none other than India.

High quality healthcare service delivery, low cost, and close proximity to some key countries have made India one of the most popular destinations for Medical Value Travel. Here, treatment is offered from accredited facilities that is not only cost-effective but also at par with developed countries. Increasingly, there has been awareness about the opportunity amongst the healthcare players, thus making them invest in world-class delivery service to match international standards.

The industry has been consistently working on upgrading medical technology and service facility to attract patients across the globe. Additionally, factors such as easy ‘getting around’ in India, low-cost accommodation and relatively lower language barriers, also make India an MVT hub for foreign patients.

(Entrepreneur S Srivastava, Vice-President & Country Head, Ebix ADAM India, is a seasoned healthcare professional.)

Source. http://health. economictimes. indiatimes. com/news/industry/emerging-medical-value-travel-an-overview/57830475

Terimakasih sudah mampir disini Semoga bermanfaat. Admin(Budi Allan Hoppus)

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s