One of the great advantages of digital marketing is that you can focus on very specific targets. People considering medical tourism are a very specific group of people. By targeting this market specifically, you can not only increase your ROI, but you can also avoid diluting your brand message. Your regular visitors will not be confused by a sudden vacation vibe if they’re used to seeing a serious medical message.
You can offer specific landing pages, create a specialized Facebook group, or reach out with email marketing or Adwords remarketing — all to the people who are interested in medical tourism destinations.