By Maria K Todd, MHA PhD
CEO & Founder
Mercury Healthcare International, Inc.
The term, Medical Tourism Facilitator has so many facets to it, that I suggest it is time to revisit the term and perhaps refine the role and qualifications a bit better.
A medical tourism facilitator can be many things to many people.
To a consumer searching for a medical tourism destination and provider, the role is:
- Specially-trained travel planner and logistics coordinator for travelers with very special needs Destination management organizer Evaluator of clinical quality and safety and hospitality provider appropriateness Medical records transfer agent Appointment scheduler/agenda manager Paid advocate and unbiased adviser of treatment provider solutions and destination options
To a medical provider. the role is
- Free labor to do what the doctor or the hospital doesn’t know how to do or have time to do, and does not want to learn or staff and fund the role internally Marketing agent /sales agency who is paid only when they close sales for that provider Brand promoter /referral partner who is paid only when they close sales for that provider Administrative coordinator of appointments and payment transactions who is paid only when they close sales for that provider Owner of another website for a back-linking or click-through strategy who is paid only when they close sales for that provider
To the proprietary certification bodies currently selling certification for medical tourism facilitators, the role is:
- Gullible consumer with a checkbook Someone willing to pay them money for a quickbadge of ersatz competency that can be earned in a day or two