Importantly, New Zealand’s ‘clean, green’ image extends beyond the scenery, with the local government placing significant emphasis on conservation, anti-pollution and environmental matters. There are many stringent, long-standing policies and practices in place to ensure that the country’s valuable natural resources are preserved, and the population is currently pulling together on numerous innovative and groundbreaking initiatives to guarantee a sustainable, eco-friendly future.
As a whole, New Zealand understands and acknowledges the importance of its clean, green image and strives to support it with aims such as:
- Being the world’s first carbon-neutral country, Generating 90 per cent of its energy from renewable sources by 2025, and Halving its transport emissions per head by 2040.
This commitment to the environment is not only good for the health of the nation it also makes good business sense on an international scale. In a world where untouched and unspoiled surroundings are increasingly hard to find, New Zealand certainly has an edge.