In India Medical Tourism going in a very big & Magnificent scale, number of companies participating it and running hospitals But as per the Analytical study, Medical Tourism in India Its not in Organized form, there should be strategies, planning and Management for promotion of Medical Tourism. To make a Medical Hub in India across the globe, there should be Strategic Planning.
– Advertising for Medical Tourism
– Sale Support Techniques
– Public Relation in Medical Tourism
– Promotional Strategy used by Hospital
– Promotional Strategy by Tourism Enterprises
– International Trade Fair & Exhibition
Strategic planning is an organization‘s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
SWOT – (Strengths, Weaknesses, Opportunities, and Threats )
PEST – (Political, Economic, Social, and Technological analysis)
STEER – (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors)
EPISTEL – (Environment, Political, Informatics, Social, Technological, Economic and Legal)