Country Brand

Country BrandAlthough there is a good image of Brazil abroad linked to certain medical procedures or in the areas in which Brazil is renowned for its excellence, there still isn’t a “country brand” strong and well established enough overseas in the health sector. The good references that exist today in the areas of plastic surgery, orthodontic, oncology, orthopedic and artificial insemination were built over time by professionals who developed their own techniques, without government support.


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