Attractive and Competitive Advantage of a Destination

Attractive and Competitive Advantage of a DestinationThe attractiveness and competitive advantage of medical/ aesthetical tourism are competitive prices on a global scale; international accessibility and proximity; international accreditation/certification; and excellence.

Excellence is defined as a high-level of holistic quality (several levels and parameters), which exceed expectations including accredited hospitals; qualified doctors; certified surgeons; qualified anaesthesiologists; qualified nurses and others professionals; advanced technologies; efficacious therapeutic procedures; faster medical services; affiliation with universities and research centres; humanization of healthcare; beautiful hospitals; hospitality/hotel structure; linguistically competent teams; healing climate; pleasant environment/ landscapes; healthy gastronomy; and partnership with luxury hotels and resorts.


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